ENTERPRISE CASE STUDY
Sanitaryware manufacturingStart with one thing. Grow into the rest at your own pace.
Begin in one department, at a price that doesn't need a committee. Prove it against your own numbers. When you're ready for the next thing, it's already there.
"The customer began with exit management in June 2024. Then recruitment for their field force. Then a national field force of 340+ reps across thousands of independent retailers. Production planning is next. Twenty-six months, same platform, one contract."
THE PROGRESSION
Admin → Commercial → Operational Core
A manufacturer letting you near their operational core after eighteen months is a far stronger signal than four unproven logos. Here is how the sequence unfolded over 26 months.
Exit Management
Started: June 2024 (26 mos)
The true first sale. 5 admin users handling clearances. Small enough that nobody had to defend it.
Recruitment
Started: October 2024 (22 mos)
Adjacent app inside HR covering frontline field force hiring and offer generation.
SalesNet Field Ops
Started: April 2026
A second function entirely: field intelligence, voice memo orders, and route optimization across 340+ field reps.
Production Planning
Timeline: In Rollout
The operational core: factory job-shop scheduling, finite machine capacity, and raw material allocation.
VERIFIED USAGE DATA
Scale Operating in Production
Verified monthly metrics from continuous production operation.
58,588
Monthly Merchant Visits
Logged across national retail field force
160,734
Events Processed
Audio memos, photos, check-ins
159,142
Rule Executions
Automated CRM & ERP workflow triggers
340+
Active Field Reps
National distribution beats
Expansion driven by proven frontline utility rather than mandatory top-down migration.
- •Beetroute CRM Integration: Coexists alongside incumbent CRM with automated real-time transaction updates.
- •Voice Memo Processing: Dealer order memos parsed automatically with complaint extraction.
- •Dynamic Beat Planning: Monthly travel schedules generated considering merchant frequency and overdue credit limits.
FIELD-TO-FACTORY SIGNAL
A Real Shop-Floor Defect Trace
How an unstructured spoken complaint from a retailer in Coimbatore converts automatically into an engineering RMA and alerts plant QA in Tamil Nadu.
SalesNet Voice Memo (Field Rep #42)
"Shopkeeper at Lakshmi Sanitary reported cracked connector seals on 10 units of batch #402. Requests urgent RMA replacement."
Created P1 Support Ticket & Replacement Requisition
Created P1 Support Ticket, pre-filled RMA requisition, and flagged manufacturing plant in Tamil Nadu.
Zero manual data entry · Defect caught at retail and sent to manufacturing in real time
YOUR TIMELINE
Start small. Expand when the platform proves itself.
Begin with a deployment on HR, SalesNet, or Helpdesk. See how one platform absorbs your operational workflows over time.
Enterprise reference data verified · Indian Cloud Infrastructure